#BYOB (Bring Your Own Brand) Workshops



It is Orientation Week for Semester 2 of 2016 at Monash University, welcome back to the old-timers and hello to all the new faces!


This Wednesday 20th July, the MIDP Association is kicking off the semester with two professional development workshops at Caulfield Campus. We are delighted to be hosting our guest speaker, the fantastic Karalyn Brown, Founder of InterviewIQ. Discussing ‘personal branding’ and LinkedIn, this afternoon will be specifically focussed on helping students in International Development and related fields.


It is never too early to start thinking about your career, so join us from 1pm in Building C, Level 5, Room C503, and take control of your future today.


Workshop #1 Personal Branding

Personal branding is a term many people associate with being awesome on social media, thinking that their success in life is just about how well they present to others.


However having a killer and memorable personal brand is much more about being authentic, and understanding your values. That brand can help guide your career choices and lead you towards amazing opportunities and jobs, and in fact, help some of these come to you.


In this workshop you will learn, what a personal brand is, why a brand is important, how you can discover your personal brand and how to promote your personal brand to find internships and jobs.


You might even discover some passions you did not know you had!


Workshop #2 LinkedIn

With almost 4 million active users in Australia, did you know that LinkedIn is fast becoming the number one recruitment tool across multiple professions? Many employers are using the platform both to advertise their vacancies and to approach people directly for jobs they may have.


Some experts predict that in the future your resume will be much more about whether people can find you online and what they can understand from your presence, rather than what you present on paper. This means that right now you have an unprecedented opportunity to create possibilities for yourself in the job market.


In this session, building on the first workshop on personal branding, you will learn how to create a powerful LinkedIn profile, use it to build up a network that will sustain you through your career and how to work this profile to find great internships and jobs.


Our guest speaker, Karalyn Brown

Karalyn is a social media influencer, engaging people on topics around careers, HR and management. She has written for the Australian, the Sydney Morning Herald, CareerOne, Management Today, Recruiter Daily, Recruitment Extra and HR Leader. Karalyn has featured on Mashable, the BBC, Sky News in The Australian Financial Review, The BRW, News Online, The Daily Telegraph, The Age, Anthill Online, Cosmopolitan, Voyeur Magazine, and Latte Magazine.


She has also co-authored a book: “What do employers really want?” and regularly talks jobs and how to find one on ABC radio with Tony Delroy.


Karalyn has headed up recruitment practices in the private sector and managed the recruiting team for a large NSW government utility. She’s also sat on private and public sector interview panels as an independent and assessed as an expert in several assessment centres.


Over the past seven years, as Founder of InterviewIQ, Karalyn has helped hundreds of people find jobs. Her clients are from all over the world and have come from all professions. Her blog www.interviewIQ.com.au is one of the most popular careers blogs in Australia, and she has developed a global network of friends and contacts as a result of her social media networking.


With over 26,000 first degree connections Karalyn is one of Australia’s most connected women on LinkedIn. For the past eight years she has pioneered the use of social media as an innovative and online branding tool and was the first person in Australia to offer LinkedIn profiles as a professional marketing service.


The MIDP Association looks forward to welcoming you to our event. Please RSVP your attendance to midpassociation@gmail.com for catering purposes.