For our fifth segment of On the Record, our Sustainability Officer, Ida Marie Sandvik, talks about ethical consumption and the fashion industry. She also invites us to reflect on our roles as consumers and what we can do as individuals to achieve a more ethical fashion industry.
Q. Why did you pick this picture in particular?
A. I picked this picture because I did two events this week for Fashion Revolution Week and these are some of the materials we used, and a bit of a summary of what has happened this week.
Q. Could you tell me a bit more about those events?
A. I had one presentation for two organisations in Monash, and they asked me to talk about ethical consumption, and then today I had a participatory workshop because I am the student ambassador for Fashion Revolution. So to support their movement and in the spirit of Fashion Revolution week we had this workshop for people to discuss the power dynamics in the fashion supply chain.
Q. What got you interested in fashion and, particularly, in the ethics of the fashion industry?
A. It is actually quite a long story but I studied anthropology and I have always been interested in understanding behavioural economy and read a lot of books about the psychology behind choices when we buy or consume products. I then decided to come to Australia to study International Development and specialise in Sustainable Resource Management, and then I saw the connection between the fashion industry and behavioural economy. I have also worked for a fast-fashion company, where I got an understanding of these new trends constantly coming in encouraging us to consume.
Q. Do you see any improvements in the fashion industry?
A. I am doing my thesis on sustainable fashion at the moment, and I have definitely found both in the academic field and also looking at media outlets and at industry reports that there is a movement now towards more responsibility and higher sustainability in production. Companies are now considering where they buy their clothes from and what materials they are using. I definitely see that there is an ongoing movement that is gaining more momentum.
Q. Do you have any advice for us as consumers as to how we can help?
A. My advice is to really consider how you vote with your money. Every time that you buy a product it is actually a vote for the world you want or the products that you want. Really consider the bigger picture of your consumption; both in terms of the materials you buy into but also how much you buy, and what brands you support.
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